The first phase of our ongoing development of our social media training school has been finalized. Earlier this week, we unveiled the modest blog you can find over at SocialMediaSchools.com. We’re still working out the kinks, but as you will quickly notice, we have recruited quite the team of social media strategists to assemble content, articles, training materials, and case studies to better help you with your social media management goals.

I cannot iterate enough just how early we are in the building process. Our intentions with this project is to create a legitimate and reputable social media online training outlet. Actually, we aspire to create THE social media training outlet online.

With our school, not only will you learn social media, but you will be a part of a social media community unlike any other. We’ll be conducting brainstorming discussions, mastermind calls, forum and support chats, and last but not least, gig procurement assistance, as a part of your membership to the school(s).

As you go through the future modules that you will find over at EndaSchools.com, you will earn badges and credentials that you will get to embed on your own sites to display just how much of a social media master you have become. What better way to get more clients or to land the big in-house position with a Fortune 500 than to show off your new found social media knowledge publicly.

We hope you check out SocialMediaSchools.com in its current infancy state and watch us as we grow this concept from the ground up. We will be launching the social media training platform in early 2012, so be prepared to apply for a spot in the very near future.

I’m super excited for what’s to come and I hope you are as well.

I’ve been following you on Twitter. I know you’re not taking it too seriously right now, and when the time comes, you’d probably want to outsource management of the account to me anyway, but I wanted to give you a quick crash course on how to leverage it effectively for the time being.

Businesses need to use Twitter for “pulling,” not “pushing.” The old school of thought in business and marketing was to “push” out content, usually a sales pitch of some sort, and hope for the best. Traditionally, that worked. On a “social” network, however, it tends to have an adverse effect. Businesses that don’t know any better continuously post information about themselves that nobody cares about and they continue to sit on a lonely island because of it.

The best way to attract more interest and eyeballs is to engage. This is best accomplished by “pulling” in content. In other words, try logging on to Twitter as a reader, or a company wanting to learn something. Use search.twitter.com to search for keywords relevant to your industry, use wefollow.com to find influencers in your area, and follow everybody that you deem fit. From there, retweet their meaningful tweets and send @ replies to anybody that you want to ignite a conversation with. A quality Twitter timeline should have plenty of @ symbols running through it. Otherwise, you look like a boring one-way business that is trying to sell me something. Who would want to follow an account like that? Would you?

Think about who your demographic is and what is most relevant to you as a business and get out there. The more conversations you have, the more memorable you will become.

The deal is for a site voucher to use on IcedTees.Net. It’s $5 for $15. In other words, you’re getting a substantial savings on t-shirts and you only have to spend $5 for it.

The best part is that you can get as many vouchers as you might want. There are no limits. However, there are limited quantities available for this deal. Don’t wait until the end of the week to jump on the deal. All of the vouchers might be gone by then.

Go ahead and check out the deal here. Then, let me know what your favorite Iced Tees shirt is after visiting our funny shirt store by leaving a comment below.

Also, in this post, you will be able to get exclusive beta access to Weotta, thanks to Grant’s generosity to the EndaCast community.

Just click through above, sign up with Facebook, and find out what you “otta” do tonight.