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	<title>Life as a Social Web Entrepreneur &#187; Business</title>
	<atom:link href="http://www.loganlenz.com/category/business/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.loganlenz.com</link>
	<description>Logan Lenz on Marketing, Entrepreneurship, and the Global Web</description>
	<lastBuildDate>Mon, 06 Feb 2012 14:22:57 +0000</lastBuildDate>
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		<title>All Else Equal</title>
		<link>http://www.loganlenz.com/all-else-equal</link>
		<comments>http://www.loganlenz.com/all-else-equal#comments</comments>
		<pubDate>Mon, 06 Feb 2012 14:19:41 +0000</pubDate>
		<dc:creator>Logan Lenz</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneurship]]></category>

		<guid isPermaLink="false">http://www.loganlenz.com/?p=1414</guid>
		<description><![CDATA[There are just some variables you can&#8217;t control in the success formula. When all else is equal, you must rely on the unpredictable and uncontrollable elements to decide an outcome. Unfortunately, there is just not much, if anything, you can do to change the end result. Even losing comes with its perks and benefits, but [...]]]></description>
			<content:encoded><![CDATA[<p>There are just some variables you can&#8217;t control in the success formula.</p>
<p>When all else is equal, you must rely on the unpredictable and uncontrollable elements to decide an outcome. Unfortunately, there is just not much, if anything, you can do to change the end result.</p>
<p>Even losing comes with its perks and benefits, but only if these variables were recognized and anticipated ahead of time.</p>
]]></content:encoded>
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		<item>
		<title>EndaCast Episode 22 w/ Jenn Krenn</title>
		<link>http://www.loganlenz.com/endacast-22</link>
		<comments>http://www.loganlenz.com/endacast-22#comments</comments>
		<pubDate>Thu, 26 Jan 2012 19:54:09 +0000</pubDate>
		<dc:creator>Logan Lenz</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.loganlenz.com/?p=1405</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><script src="http://www.buzzsprout.com/3563/39846-ep-22-innovation-in-company-culture-with-jenn-krenn-of-dream-champs.js?player=small" type="text/javascript"></script></p>
]]></content:encoded>
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		<item>
		<title>Getting What You Want</title>
		<link>http://www.loganlenz.com/getting-what-you-want</link>
		<comments>http://www.loganlenz.com/getting-what-you-want#comments</comments>
		<pubDate>Tue, 24 Jan 2012 16:08:57 +0000</pubDate>
		<dc:creator>Logan Lenz</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.loganlenz.com/?p=1399</guid>
		<description><![CDATA[I overheard someone say the following in a work setting the other day: &#8220;Anything that is good and worthwhile takes a lot of time.&#8221; It sounds like an obvious no-brainer, but it&#8217;s important to digest its complete meaning. In today&#8217;s fast-food world, we want convenience so we have drive-thru. In the technology world, we want [...]]]></description>
			<content:encoded><![CDATA[<p>I overheard someone say the following in a work setting the other day:</p>
<p><em>&#8220;Anything that is good and worthwhile takes a lot of time.&#8221;</em></p>
<p>It sounds like an obvious no-brainer, but it&#8217;s important to digest its complete meaning.</p>
<p>In today&#8217;s fast-food world, we want convenience so we have drive-thru.</p>
<p>In the technology world, we want instant information, so we search on Google.</p>
<p>All of this has truly corrupted our perception of true value and the time it takes to create it.</p>
<p>Fast food is terrible for you. Better, much healthier food must be measured and prepared.</p>
<p>Instant access to information isn&#8217;t natural. What ever happened to learning something new over time?</p>
<p>When you know what you want, assess the quality in which you want it in and proceed with the utmost patience and dedication.</p>
<p>In the case of my wife and our new home, she wanted <a href="http://www.bathroomvanitiesonly.com/double-bathroom-vanities/">double vanities for bathrooms</a>, and of course, her persistence allowed her to get her way in the end. However, you better believe she had to be patient throughout the process.</p>
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		<item>
		<title>UCF Nation&#8217;s 25 Days of Christmas</title>
		<link>http://www.loganlenz.com/ucf-christmas</link>
		<comments>http://www.loganlenz.com/ucf-christmas#comments</comments>
		<pubDate>Tue, 27 Dec 2011 15:29:34 +0000</pubDate>
		<dc:creator>Logan Lenz</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[holidays]]></category>
		<category><![CDATA[ucf]]></category>

		<guid isPermaLink="false">http://www.loganlenz.com/?p=1376</guid>
		<description><![CDATA[As a UCF graduate, I feel obligated to post the following links on this blog. It might not be relevant to everyone that reads this, but it is a major part of who I am, so I thought I&#8217;d share here. If you follow me on Twitter or Facebook, you should recognize each of these [...]]]></description>
			<content:encoded><![CDATA[<p>As a UCF graduate, I feel obligated to post the following links on this blog. It might not be relevant to everyone that reads this, but it is a major part of who I am, so I thought I&#8217;d share here.</p>
<p>If you follow me on Twitter or Facebook, you should recognize each of these from my constant updates throughout the entire month. This is a clean all-inclusive list of the top 25 UCF holiday items that I conjured up for all of the fellow Knights out there.</p>
<p>1. <a href="http://shopucfnation.com/store/ucf/ucf-knights-black-4gb-spirit-stick-usb-flash-drive-2721300221721137/">UCF USB Flash Drive</a><br /> 2. <a href="http://shopucfnation.com//store/ucf/ucf-knights-black-logo-gift-wrap-paper-2721300223946857/">UCF Wrapping Paper</a><br /> 3. <a href="http://shopucfnation.com/store/ucf/colony-sportswear-ucf-knights-rep-striped-tie-2721300218157930">UCF Tie </a><br /> 4. <a href="http://shopucfnation.com/store/ucf/ucf-knights-black-dangle-santa-hat-2721300263009353">UCF Santa Hat</a><br /> 5. <a href="http://shopucfnation.com/store/ucf/ucf-knights-black-leather-team-logo-iphone-wallet-2721300221720908">UCF iPhone Case</a> and <a href="http://shopucfnation.com/store/ucf/ucf-knights-black-iphone-3g-3gs-duo-shell-case-2721300261971404">Another One</a><br /> 6. <a href="http://www.footballfanatics.com/COLLEGE_UCF_Knights/UCF_Knights_Black_Flat_Ball_Ornament/partnerid/2465/source/share-a-sale">UCF Ball Ornament</a><br /> 7. <a href="http://www.fanatics.com/COLLEGE_UCF_Knights/UCF_Knights_Black_Plaid_Slugger_Boardshort/partnerid/2465/source/share-a-sale">UCF Board Shorts</a><br /> 8. <a href="http://shopucfnation.com/store/ucf/ucf-knights-black-polka-dot-pet-collar-2721300253412056">UCF Dog Collar</a><br /> 9. <a href="http://shopucfnation.com/store/ucf/ucf-knights-tri-color-team-logo-crew-socks-2721300221608710">UCF Socks</a><br /> 10. <a href="http://shopucfnation.com/store/ucf/ucf-knights-500-piece-logo-puzzle-2721301194098809">UCF Puzzle </a><br /> 11. <a href="http://shopucfnation.com/store/ucf/nike-ucf-knights-3-pack-of-golf-balls-2721301192915095">UCF Golf Balls</a><br /> 12. <a href="http://shopucfnation.com/store/ucf/tervis-tumbler-ucf-knights-16oz-team-logo-tumbler-cup-2721300221545710">UCF Tumbler Cup</a><br /> 13. <a href="http://firststringco.com/uknighted-for-the-cure-men">UKnighted For The Cure T-Shirt</a><br /> 14. <a href="http://shopucfnation.com/store/ucf/ucf-knights-black-carbon-fiber-pen-2721300219171758">UCF Carbon Fiber Pen</a><br /> 15. <a href="http://firststringco.com/i-survived-the-monsoon-men">Monsoon Survivor T-Shirt</a><br /> 16. <a href="http://shopucfnation.com/store/ucf/nike-ucf-knights-black-swoosh-legacy-91-flex-fit-hat-2721300254605604">UCF Hat</a><br /> 17. <a href="http://firststringco.com/homecoming-women">UCF Homecoming 2011 T-Shirt</a><br /> 18. <a href="http://shopucfnation.com/store/ucf/ucf-knights-4-5-x-6-diamond-pattern-note-pad-2721300253485914">UCF Notepad</a><br /> 19. <a href="http://firststringco.com/once-a-knight">Once A Knight, Always a Knight T-Shirt</a><br /> 20. <a href="http://shopucfnation.com/store/ucf/ucf-knights-brushed-metal-bottle-opener-keychain-2721300219138025">UCF Bottle Opener</a><br /> 21. <a href="http://firststringco.com/i-love-knights">I Love Knights T-Shirt</a><br /> 22. <a href="http://shopucfnation.com/store/ucf/ucf-knights-dimension-wall-clock-2721300219276369">UCF Wall Clock</a><br /> 23. <a href="http://shopucfnation.com/store/ucf/ucf-knights-perforated-window-decal-2721301192665749">UCF Window Decal</a><br /> 24. <a href="http://shopucfnation.com/store/ucf/schutt-ucf-knights-white-mini-football-helmet-desk-caddy-2721300220283526">UCF Helmet Desk Caddy</a><br /> 25. <a href="http://shopucfnation.com/store/ucf/ucf-knights-black-sunglasses-2721300219062850">UCF Sunglasses</a></p>
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		<title>The Email Game</title>
		<link>http://www.loganlenz.com/email-game</link>
		<comments>http://www.loganlenz.com/email-game#comments</comments>
		<pubDate>Thu, 22 Dec 2011 15:09:04 +0000</pubDate>
		<dc:creator>Logan Lenz</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.loganlenz.com/?p=1373</guid>
		<description><![CDATA[When I first heard about The Email Game, I was instantly intrigued. To me, email is always a game against myself everyday. With hundreds of new emails coming in everyday and a lot of &#8220;real&#8221; work to do, it&#8217;s a constant struggle trying to keep inbox zero and overcome the pain that is keeping up [...]]]></description>
			<content:encoded><![CDATA[<p>When I first heard about <a href="http://emailga.me">The Email Game</a>, I was instantly intrigued. To me, email is always a game against myself everyday. With hundreds of new emails coming in everyday and a lot of &#8220;real&#8221; work to do, it&#8217;s a constant struggle trying to keep inbox zero and overcome the pain that is keeping up with email.</p>
<p>The Email Game is an interesting solution to people with this problem.</p>
<p>Essentially, the Email Game is an application that grabs your email account and toggles through your latest emails one-by-one. With each email, a timer is displayed, and it then becomes your task to reply, read, or dispose the email before the timer runs out. Although the points aren&#8217;t as important to me, you do earn them each time you succeed. However, it&#8217;s more about the time saving component for me.</p>
<p>I have been using the Email Game for almost two weeks now and I can honestly say that it saves me hours everyday. I used to have to monitor email all day waiting for important Client issues, but now I can take 5 minutes every few hours to toggle through everything super quickly.</p>
<p>Check out the Email Game and let me know what you think. For your reference, I have embedded their overview video below.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="225" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=31126956&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=3771da&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed type="application/x-shockwave-flash" width="400" height="225" src="http://vimeo.com/moogaloop.swf?clip_id=31126956&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=3771da&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/31126956">The Email Game &#8211; Conquer your Email</a> from <a href="http://vimeo.com/user9034977">Baydin Inc.</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>EndaCast Episode 21 w/ Zach Cutler</title>
		<link>http://www.loganlenz.com/21-endacast</link>
		<comments>http://www.loganlenz.com/21-endacast#comments</comments>
		<pubDate>Wed, 14 Dec 2011 15:17:53 +0000</pubDate>
		<dc:creator>Logan Lenz</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false">http://www.loganlenz.com/?p=1366</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><script src="http://www.buzzsprout.com/3563/37177-ep-21-innovation-in-publicity-that-sky-rockets-sales-w-zach-cutler-of-the-cutler-group.js?player=small" type="text/javascript"></script></p>
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		<item>
		<title>Jeff Bezos is the New Steve Jobs</title>
		<link>http://www.loganlenz.com/jeff-bezos-is-the-new-steve-jobs</link>
		<comments>http://www.loganlenz.com/jeff-bezos-is-the-new-steve-jobs#comments</comments>
		<pubDate>Mon, 12 Dec 2011 14:33:33 +0000</pubDate>
		<dc:creator>Logan Lenz</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.loganlenz.com/?p=1362</guid>
		<description><![CDATA[The current rumor is that Amazon will be entering the offline retail space in 2012. Following in the footsteps of other large tech/web companies like Apple and Microsoft, Amazon believes they now have the consumer products to fill up a tangible storefront and hopes to increase sales with the added incentive of &#8220;in-person consumption.&#8221; We [...]]]></description>
			<content:encoded><![CDATA[<p>The current rumor is that Amazon will be entering the offline retail space in 2012. Following in the footsteps of other large tech/web companies like Apple and Microsoft, Amazon believes they now have the consumer products to fill up a tangible storefront and hopes to increase sales with the added incentive of &#8220;in-person consumption.&#8221; We all know that being able to see and touch a product leads to higher conversion rates, but is the Kindle product a good enough reason for Amazon to make such a bold move?</p>
<p>I have a lot of thoughts on this and I&#8217;d like to share some of them with you.</p>
<p>First of all, never bet against a guy like Jeff Bezos. Over the years, he has done a countless number of impressive and unexpected things with the Amazon brand. He&#8217;s acquired major companies, he&#8217;s disrupted the publishing world, and most recently, he is proving that a less expensive product, even if you lose money on each sale, equals more market (and mind) share and creates lifelong customer loyalty. What he has done with the new Kindle Fire is arguably just as impressive as the unveiling of the first generation iPad (at least to me). It&#8217;s still an e-Reader (not a tablet), yet it&#8217;s carving it&#8217;s own sub-section of tablet/reader hybrid products. And let&#8217;s not overlook the Silk browser. The caching technology alone is as innovative as something like a browser can be. I can&#8217;t wait to see how Silk disrupts browsing on the computer in 2012.</p>
<p>Next, if the aforementioned rumors are true, Amazon&#8217;s retail stores will be a whole lot more than just Kindles. Bezos has apparently been secretly working on a broad collection of retail products that can be offered under the Amazon label. I know this sounds risky, less-focused, and out of scope for an online company like Amazon, but again, Bezos is doing this for a reason. If you can pick up some other amazing products while you&#8217;re in a store shopping for a Kindle, you&#8217;re going to do it &#8211; especially if you already love the Kindle and have shopped with Amazon for several years already. After all, isn&#8217;t Amazon known for having just about everything on their site?</p>
<p>That leads me to my next point. Amazon has done their time. They&#8217;ve served billions of customers over the years. In order to continue being an innovative technology company as oppose to just being a stale e-commerce site, they have to continue to grow. How else can Amazon&#8217;s products reach the older generations that deserve to read from a Kindle? It&#8217;s much easier to sell a newbie on a product when their grandchild begs them to go into a store because they have been shopping at Amazon online for 7 years. From that, more eyeballs will generate even more sales &#8211; but it all stems from the trust that they have built with the world over time.</p>
<p>There is no stopping Jeff Bezos anytime soon. I will continue to follow his every move as an entrepreneur as he continues to innovate and disrupt any of the markets he can touch. It&#8217;s a real pleasure to watch him.</p>
<p>What do you think about Bezos? Please leave your comments below.</p>
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		<item>
		<title>SEO In Different Countries</title>
		<link>http://www.loganlenz.com/seo-different-countries</link>
		<comments>http://www.loganlenz.com/seo-different-countries#comments</comments>
		<pubDate>Mon, 05 Dec 2011 14:23:39 +0000</pubDate>
		<dc:creator>Logan Lenz</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.loganlenz.com/?p=1356</guid>
		<description><![CDATA[I don&#8217;t want to get too much into it yet, but I am working on a new project that is focused around online marketing for foreign markets. When it comes to SEO and especially social media, it&#8217;s extremely interesting to learn about brand globalization and the differences between all of the cultures around the world. [...]]]></description>
			<content:encoded><![CDATA[<p>I don&#8217;t want to get too much into it yet, but I am working on a new project that is focused around online marketing for foreign markets. When it comes to SEO and especially social media, it&#8217;s extremely interesting to learn about brand globalization and the differences between all of the cultures around the world.</p>
<p>I will be aggressively studying social media globalization throughout 2012. You never know &#8211; my studies might just lead to a book of some kind. I think the topic alone lends itself to a heap of interesting topics to discuss, so we&#8217;ll see how I can format everything together in one tight package.</p>
<p>To serve as light promotion for a great company that Endagon works with around the globe, I wanted to throw a link over to a great <a href="http://www.nsit.biz/seo/">SEO company</a> that is worth checking out. If you&#8217;re looking for <a href="http://www.nsit.biz/seo/">SEO optimisation</a> (note the difference in UK spelling) in the UK, look no further than these links.</p>
<p>I look forward to enlightening everyone on my findings throughout 2012. Get ready to learn a lot more about global markets &#8211; whether you like it or not.</p>
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		<title>Creating Multi-Level Businesses</title>
		<link>http://www.loganlenz.com/multi-level-businesses</link>
		<comments>http://www.loganlenz.com/multi-level-businesses#comments</comments>
		<pubDate>Thu, 03 Nov 2011 19:08:36 +0000</pubDate>
		<dc:creator>Logan Lenz</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.loganlenz.com/?p=1330</guid>
		<description><![CDATA[Reselling products is a great business model. We see plenty of affiliate marketers making money off of selling someone else&#8217;s products. On the other side of the fence, there are endless amounts of &#8220;gurus&#8221; selling their knowledge to people that will then essentially be passed down the line when those people make their own &#8220;guru&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p>Reselling products is a great business model. We see plenty of affiliate marketers making money off of selling someone else&#8217;s products. On the other side of the fence, there are endless amounts of &#8220;gurus&#8221; selling their knowledge to people that will then essentially be passed down the line when those people make their own &#8220;guru&#8221; product.</p>
<p>A lot of the commerce taking place on the web has been designed like that of a pyramid. A great product is created, then passed down the line, either as an imitation or repackaged in the form of a Reseller&#8217;s program.</p>
<p>A good example of a business that creates this type of value down the line of consumption is <a href="http://www.phpdirsubmit.com">PHP Dir Submit</a>. Essentially, this site sells a &#8220;business in a box,&#8221; which allows purchasers to open their doors as a service provider thereafter. This particular product is an <a href="http://www.phpdirsubmit.com">article directory submitter</a>, but I&#8217;m sure you can see how this type of business infrastructure can work in many types of verticals.</p>
<p>If your passion lends itself to a multi-tiered sharing system, tap into it. Be careful, however, that you don&#8217;t cross into being an MLM or a Ponzi scheme. At the core of the business has to be a valuable product that is actually well worth the purchase.</p>
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		<title>EndaCast Episode 20 w/ Benjamin Leis</title>
		<link>http://www.loganlenz.com/endacast-20</link>
		<comments>http://www.loganlenz.com/endacast-20#comments</comments>
		<pubDate>Wed, 19 Oct 2011 22:34:52 +0000</pubDate>
		<dc:creator>Logan Lenz</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[podcast]]></category>

		<guid isPermaLink="false">http://www.loganlenz.com/?p=1309</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><script src="http://www.buzzsprout.com/3563/33811-endacast-20-m4a.js?player=small" type="text/javascript"></script></p>
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