Where Does Creativity Come From?

Recently, Jonah Lehrer released his latest book, Imagine - How Creativity Works.

The book has become a massive bestseller and, just this week, it was announced that Lehrer is leaving his regular post at Wired Magazine to join The New Yorker.

Imagine is an interesting journey that analyzes everything from the biology behind creativity to where the initial ideas come from.

The below video is from when Lehrer spoke to the staff at Google recently about the book and his findings behind the mystery that is creativity. The result is nothing short of incredibly entertaining.