I thoroughly enjoy when someone changes the way we consume media. I was on the forefront of the advent of Twitter many years ago, and watching what it has done to content distribution over the years has been utterly fascinating. The same thing can be said with a great deal of other online content being released today. Production companies and marketers are starting to get very creative.
The video series called the Untitled Jersey City Project is no exception. The show is a great example of the result from the process of having an interesting concept and storyline and deciding to distribute it in a unique way by leveraging a plethora of resources.
What makes the Untitled Jersey City Project so enjoyable is that each episode is broken down into 2 minute sequences that are super compelling. You'd be surprised all that can happen in just a few minutes.
I watched the first episode and I can honestly say that I am now hooked. There is so much mystery being presented right off the bat that it's hard not to roll right into the next set of episodes.
I suggest you guys check out at least the first episode. Again, it's only 2:30 in length so even if you hate it, it won't be a complete waste of your time. I have embedded it below. Please leave your feedback on it in the comment section below.