With so much content out there these days, scams are inevitable. Now that the web is so open and everyone is sharing their lives, scams and fraudulent activity is bound to happen more often. It's important to understand what can be done to prevent such scams and how you can make yourself less vulnerable.
Marcus Evans Scam Series is an example of a conference that empowers individuals on this topic. The event has been fighting against online scams and frauds for many years now. They travel the world helping businesses combat negativity and be smarter about their online activity.
I hate to say it, but affiliate marketing lends itself to a lot of online scams. Plans known as "rebills" sell consumers a product with fine print that reads that they are signing up for a subscription to said product and will be automatically billed every month. It's not hard to see that this is quite a concern and the issues stemming from this strategy is always being fought.
There are also scams that can be found in all of these "guru" programs that people are so aggressively selling online. Maybe it's an e-book, a training course, or a DVD, but a lot of these don't end up offering the value that customers are expecting to receive. It is my belief that sales copy is to blame here. People care too much about "making the sale" so they completely disregard the feelings of the potential customers. Hard selling the product just makes more sense from the business and financial standpoint. They don't care about the repercussions as long as they make the sale in the end.
We're a long way away from halting all online scams, but as people like you become more knowledgeable, our ongoing attempt becomes more fruitful. Let's keep spreading the word, going to events like Marcus Evans', and being cautious when faced with an online purchase that you're not completely sure about.