I meet a lot of young entrepreneurs. Unfortunately, all they ever talk about is this cool new thing they're working on that's going to change the world.
If you're guilty of this, you need to begin thinking of ways that your revolutionary product/service is going to stand out from the one that I was pitched the week before.
It's not about which product works better. It's about understanding who it's for, how you're going to reach them and how you will treat them when you do.
It's a shame that most young entrepreneurs happen to be afraid of these things.