Needle in a Haystack: Getting Your YouTube Video Noticed

YouTube is used by marketers the world over to upload videos online. But although posting a video on the site couldn't be easier, getting people to find and view your video is a different problem entirely. Here are some tips to help you get your video noticed so you can start to see those views rack up.Cheap Long Prom Dresses

Focus on Content

The content of your videos is what will determine its overall success. Create a video that is boring, uninspiring or unoriginal, and nothing you can do will get the sorts of viewing figures that you are hoping for.

You need to create a video that has a good chance of being shared. Once people see your video and start sharing it with everyone they know, they will essentially be doing the work for you. Your video could be funny, emotional, useful, or anything else that has some value for the viewers and makes them want to watch and share it.

If it is really useful, people may even download it from YouTube to watch offline using a service like YTD. This is particularly effective when it comes to instructional or educational videos. This could then help to increase its reach even further.

However, let's say that you've got the content sorted out already. What can you do to increase your video's visibility on YouTube?

SEO Your Video

SEO is as important for videos as it is for written content. You need to optimize your video to improve its visibility not just in YouTube but also in the search engines.

You can do this by including important keywords in the video's title – at the same time as making it catchy and descriptive. The same goes for the description, which you should make keyword rich as well as informative. This is especially true for the first few words, which will be the ones that show up in the search results.

Tags are also crucial for SEO. Search engines can use these to find out about your video to increase its visibility, so try to make these keyword rich.

Boost Engagement

Viewer engagement is crucial when it comes to YouTube videos, and you can improve this in a number of ways.

Firstly, get involved with the comments. Interact with those who comment on your video and show that you appreciate their involvement, just like you would on a blog. Secondly, consider making use of annotations within the video. You could link to another of your videos from within it, which could help to keep viewers watching your content for longer.Most Popular Evening Dresses

Also, don't forget to share your video via your blog and social media channels. This could attract more views, and the more popular the video becomes, the higher it will rank when people search for it. The higher it ranks, the more people will see it when they make a search, and so the cycle continues.

Choose the Right Thumbnail

A picture is worth a thousand words, so make sure you choose a good thumbnail for your video. When people have carried out a search and are presented with a list of videos, you want yours to be the one that stands out, and a good thumbnail can draw them in.

Choose from the three that are automatically chosen by YouTube, and try to choose one that is clear, bold and makes the video look more appealing.

Build Up Your Channel

Some people post a single video that becomes an instant hit. However, if you want to use YouTube as a marketing platform, you should focus on building up your channel on the platform – and this will take some time.

Don't just post one video and hope for the best. Post videos regularly and build up your community. You want people to be coming back to your channel on a regular basis to see your videos. You can then market your channel rather than just marketing specific videos, and over time you will begin to attract more viewers.

Get More Attention for Your Video

It's easy to upload videos to YouTube, but it's a lot harder to get them noticed. However, you can help your videos to get more attention by following the above tips. Remember to start with excellent content, and then keep making more videos over time and you should start to see results.

Remember to respect intellectual property with video downloads.

Tony Goldman is an experienced social media manager. He especially enjoys writing about marketing and communication techniques in a digital world.eliteprom.co.uk