The above video is a prime example of a company (Kia) that is really thinking about content marketing and how best to provide entertainment to potential new customers.
The product being promoted during the Kia Rio Scavenger Hunt is obviously the Kia Rio. The purpose of the scavenger hunt for the participants is to complete specific tasks throughout Hollywood, California and end up being the first to find superstar singer, Christina Milian. The journey ends up being a fun and exciting one, especially for the participants that had the pleasure of cruising around in a Kia Rio.
Some of the Kia Rio features that the contestants were able to take advantage are:
- USB Jack (my personal favorite)
- Rear Camera Display
- .... and much more
You can't forget about the popular UVO Technology that is featured in the car.
For more information on the journey, go to the Rio Explorer Page.
I encourage you to watch the above video and leave comments on your thoughts below.
For example, let me know what you thought was the most exciting challenge for the contestants. For me, I love Pink's Hot Dogs. so that was the most fun for me to watch. I also enjoyed their visits to Griffith Park, Amoeba Records, Rodeo Drive, and the Roosevelt Hotel.