If you don't....

... create an audio version of your book, I won't think you are smart enough for me to want to read your book. ... contact me back, I'll assume you are a bad communicator and choose not to work with you.

... specialize in something specific, I won't think you are an expert in anything.

... enjoy telling stories, you aren't a marketer.

Most of all, if you don't see any of the aforementioned items as a potential problem, you need to open your eyes and figure out how to leverage the new economy and an audience's intent.