How To Love Your Customers

Yesterday, I talked about the Freshbooks Economy and congratulated them on invoicing over a billion dollars in a short period of time.

While that's obviously super impressive, it's not as impressive as the way they carry out their business everyday.

One could argue that Freshbooks is a successful company because of the advanced software that they have developed, but I would argue that there is another reason for their success.

Freshbooks LOVES their customers more than anything.

Their customers are a part of their family; their best friends; their life lines.

I witnessed this firsthand this weekend after I received an email from a Freshbooks representative named Mitch.

Mitch personally sent me an email to invite me to dinner. ON HIM!

And this isn't a McDonald's or Subway dinner. He invited me to P.F. Chang's! Fine Asian cuisine!

Unfortunately, I won't be able to make it to the dinner, but the sheer fact that Mitch reached out to me purposely to tell me he was going to be in town is astounding.

I can't imagine that they do this for ALL of the one hundred thousand customers that they currently have. Then again, this is a very impressive company.

This email (and their amazing invoicing software) has positioned Freshbooks as a company that I will never turn away from. I see myself and my companies using them forever.

I have pasted the email that Mitch sent me below.


Mitch from FreshBooks here. I am going to be in Tampa attending the Front-End Design Conference and would love to have you join me for dinner (on me of course) at PF Chang’s. Dinner is on Thursday, July 22nd at 7:30 pm. Last year’s customer dinner was a blast as I got to meet with so many FreshBooks customers. What could be better - free food, fun and awesome people!

Here are the details:

Date: Thursday, July 22nd
Time: 7:30 pm
Place: PF Chang's, 219 Westshore Plz , Tampa, FL 33609 (see map)

It is super important to RSVP so I know how many people to expect. Please RSVP HERE as soon as possible. That link also includes all the event details. Simply input the number of people attending then click on “Register Tickets” and you’re in!

Looking forward to it!