I've been trying to read a lot more lately. Don't worry, though, I don't have "50 Shades of Grey" on my Kindle.
I try to exclusively read business and/or marketing books that are directly related to to my everyday life. If it's not something I'm trying to improve, it has to at least be something NEW I'm trying to learn.
Miraculously, I found a book that's a perfect mixture of both. It's a new concept based around something that every businessman and entrepreneur is exposed to.
The book is called Smart Customers, Stupid Companies written by Michael Hinshaw from MCorp Consulting and Bruce Kasanoff (and published by Business Strategy Press).
Before you go ahead and take my word on this book, you can read a teaser chapter before you decide to purchase Smart Customers, Stupid Companies on Amazon.com. Just follow the aforementioned link to find out more information on the book.
As a business leader, there are plenty of takeaways for me in this book. I can't wait to be able to deploy some of the ideas I have garnered from reading it.
Leave your comments below on whether or not you decide to buy the book. I'd also love to hear your thoughts on it and new ideas you've thought of from it.