If you run a company that sells a product or service, you need to begin understanding that customer service is starting to become more important than your product. With so many options for consumers out there, people are starting to look more for personal relationships and unique interactions in order to make their purchasing decisions. No longer will consumers tolerate anything less than a phenomenal user experience.
You're now in the business of customer service. Take care of your customers and the business will start to run itself.