Opening Day Pitch

This is a pretty disappointing picture for most of us.

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Although it's great to see the troops out there like that, this picture symbolizes the fracture of a century-long tradition. That tradition is having the President throw out the first pitch of Major League Baseball's Opening Day. 

President Taft did it in 1910. 

Obama did it in 2010.

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But the current President unfortunately had "other plans." 

Perhaps the one he threw in Boston back in 2006 was enough for him to ruin a beloved tradition like this.

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What a Nerd

My wife and I celebrated our 6th wedding anniversary over the weekend. Since year 6 is candy and iron, I got a little creative with my candy-esque gift to her. 

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I've transcribed the poem (which rhymes, mind you) below. 

To my Sweet Tart,
From the moment I saw you, I knew it was Mentos be.
Through all bodies of water, you're the Swedish Fish in the sea.
York one Hot Tamale and you always have been.
So I wondered, am I Werther's enough to be your man?
Or would it cost me 100 Grand?
I told everyone I would gladly pay Extra to have HERshey.
So I decided I'd need to have a few Twix up my sleeve:
1) I'd fill your life with laughs and Snickers.
2) My Mounds of love for you would always grow bigger.
3) I'd love you to Pieces and love you madly.
Love, your forever Sugar Daddy.

As Featured in LIFE Magazine

When Life Magazine asked me to talk about my family, I was happy to boast about the following: "I've fallen in love all over again. This time it's with Stacy, the mother. This is, by far, the most amazing version of her yet. I can honestly say I've never loved her more than I do right now."

"Becoming a parent makes everything in life feel less significant. It immediately becomes second nature to put yourself behind the needs of your children."

"A friend once described his child as a living breathing extension of his own heart. Now we know exactly what he meant by that."

You can pick up the February issue now.

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My Favorite Movies of 2015

Disclaimer: I didn’t get to see as many movies as I usually do this year. Mix a generally busier year with expecting your first pair of children, and you end up not having nearly as much free time to go to the cinema. 

Regardless, I thought it would still be fun to list my favorite films of this year. Below my list, I’ll list out movies I’d expect to overthrow many that are on the list - either because they aren’t out yet or that I haven’t had the chance to screen. 

The 10 Best Films I’ve Seen in 2015

10. Steve Jobs

9. Trainwreck

8. Mistress America

7. Montage of Heck

6. Diary of a Teenage Girl

5. Amy

4. Dope

3. Room

2. Straight Outta Compton

1. Me Earl and the Dying Girl

Films I Expect To Love Even More (But Haven’t Yet)

  • Anomalisa
  • The Revenant
  • The Hateful Eight
  • Star Wars: The Force Awakens
  • Joy
  • Spotlight
  • The Big Short
  • Carol
  • Tangerine
  • Eden
  • The Look of Silence
  • Ex Machina
  • Martian

I don’t ever remember being so excited for a holiday season filled with incredible movie releases. Of course, with the new babies, I won’t get a chance to see any of them right away - but it is undeniable that this will be the best cinematic season in a long time. 

Another UCB Show

A few months ago, I learned that one of my favorite comedy shows of all time, Mr. Show, was being revived for a little Netflix stint. Since then, I've enjoyed the handful of episodes they've produced, and have fallen deeper in love with original sketch comedy.

Coincidentally, one of my other favorite television shows from my childhood, The Upright Citizens Brigade, is returning to television now as well. Well, kind of.

The trailer below reveals that new original comedy covering sketches and stand-up will be available exclusively on a new online content network called Seeso.

The show will be hosted by the 4 founding members of UCB, and will feature live performances recorded at their improv schools.

Seeso now sounds like a worthwhile investment to ensure access to this content. For only $3.99 a month, subscribers will have exclusive content to this show, as well as what looks like a rather impressive list of hilarious originals.

Thank you digital media for bringing back all of my favorites. I couldn't be more excited.

Amphigory

There's no need to be ironic here.

A fact I'll try to avoid.

Instead I'll write something meaningful.

By which you can't be annoyed.

 

Serious newsworthy topics are published.

You should read them all.

Never waste time on the others.

You'll end up just hitting a wall.

 

Be creative. Think hard.

Grab a pen and write. 

Make it a habit.

Start it tonight.

 

I hope this doesn't fool you.

It's not meant to be a parody.

For everything you now do.

Will be saved for posterity. 

The Return

It's interesting to me how excited we get about upcoming events. We're always counting down the next big thing that excites us. 

For me, I love reunions. It could be a classic band getting back together. It could be a retro product coming back to market.

This time around, I'm most excited for the return of Mr. Show w/ Bob & David. One of the best comedy shows of all time will be revived on Netflix in mid-November. 

The above trailer only excites me more. 

So just like any other exciting event in my life, I will begin counting down the days. 

But please know that I have other events and countdowns that I look forward to more. The one I can think of most might be becoming a father. Yeah, that one stands out as pretty exciting too. 

Keep It Simple, Silly

The KISS most people know stands for "keep it simple, stupid."

For us marketers that like to position our messaging around a more open and fun culture, we need to find our comedic voice. 

That's why KISS, to me, now stands for Keep It Simple, Silly. 

We need to stop taking ourselves so seriously. It's okay to smile and laugh at ourselves from time to time.