... because there is a major competitor entering the CPC market.
Since there are a lot of affiliate marketers following this blog, I'm sure I don't need to talk about Clickbooth. I'll assume you know who they are and exactly what they do. They are a publisher network.
Well, in 2011, Clickbooth is hoping to get THAT much bigger. They are opening up a new platform called CB|CPC and it will run ads on some pretty heavyweight websites. We're talking about MSNBC, CNN, ESPN, etc. Major traffic sources.
Now, instead of seeing "Ads By Google" everywhere, you might start seeing "Ads By Clickbooth."
You might want to become a part of this movement early on.
You can read more information about this move here: Google AdWords, Meet Your Competition.
CPC networks are about to change forever.