The Sideways S

We all know about the S-Growth curve. It reveals acceleration via a natural form of adoption over time. 


The "S" shape is obvious in its aesthetics, but what about flipping the diagram on its own axis?

The sideways S considers a start with preexisting adoption, a dip prior to repeating adoptions. The rest of the curves are then reliant on popularity and attention. 



In other words, it's the ultimate marketing challenge. 

How can we salvage adoption is a unique way to look at growth? Retention should never be overlooked.