The Sideways S

We all know about the S-Growth curve. It reveals acceleration via a natural form of adoption over time. 

s-curve.png

The "S" shape is obvious in its aesthetics, but what about flipping the diagram on its own axis?

The sideways S considers a start with preexisting adoption, a dip prior to repeating adoptions. The rest of the curves are then reliant on popularity and attention. 

sideways-s.png

 

In other words, it's the ultimate marketing challenge. 

How can we salvage adoption is a unique way to look at growth? Retention should never be overlooked.