As much as I love branding, you probably wouldn't think I'd adore this mission so much.

Brandless is a startup that works with manufacturers to eliminate the extra costs that are often associated with offering branded products. Instead, the company just provides basic products with simple labels that just state what’s in each product. And all of those items cost just $3.

Do these products interest you? 

How much weight do you put on the products that are made by the brands you love? 

This concept puts that sentiment to the ultimate test.