The Perfect Tweet

Can one tweet be representative of how healthy a company is?

Netflix is garnering attention for a tweet this week...

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Here are the many reasons this is amazing marketing:

  1. They care about their metrics. The result of this always leads to better original programming because they know what their customers like.
  2. They have great internal communication. In order for this tweet to exist, their analytics team has to communicate in real-time with their social media team. Many large organizations struggle with this concept.
  3. They aren't afraid of humor. This is a funny and provocative tweet. This is something all companies should be doing to be more engaging, and since Netflix is an entertainment/media company, it suits them well.
  4. It reveals a fun company culture. It doesn't matter that I know people at Netflix that love working there. It's tweets like these that make it a much wider known fact to the public. This, in turn, creates more demand for them equating to better talent.
  5. Fun trolling = Engagement. It doesn't take an expert marketer to know when a company is creating a splash with their content. This is effortless content and it's very engaging. Its mystery makes customers want to call out their friends.

Well done, Netflix.