It doesn't take a marketing ninja to promote a big brand's movements into supposed new frontiers. Amazon Key is a perfect example of a powerful company putting a few existing concepts together to call it a unique service.
It's weird enough to promote...
Let a stranger into your home!
But many smart lock owners have been doing this for Amazon deliveries, and their cleaning ladies, for years. It's hard for technologically savvy individuals to consider this product launch very "newsworthy."
When you're a company like Amazon, you have the ability to brand everything. I can't knock them for taking advantage of something that obviously turns so many heads. I'm writing about it here, aren't I?