If you don't know anything about SEO, here's everything actionable you need to understand in one fell swoop.
- Maintain an easy-to-use informative website
- Create kickass content as often as possible
- Build lasting and meaningful relationships (online and offline)
- Have a recognizable company culture
- Associate your brand with marketable terms and/or events
- Always put your customers first
These 6 simple items, which are in no particular order, are essential to running any successful business - let alone one that's online garnering organic traffic.
Sometimes it pays to not overthink your strategy. Just doing the right thing wins.
To put it even simpler, the formula below speaks directly to search ranking itself: