Twitter won't go away any time soon. Instead, it's figuring out ways to embed itself deeper into your daily activity.
The next leap?.... Event streaming.
This is not just a move for business relevancy, but it's a strategic advancement to compete for attention. Online platforms are media outlets - and Twitter has always been the easiest tool to use. If Twitter can successfully host many live events, it can continue to build on its core mission while inventing new revenue streams.
What is Twitter's core mission?