Field of Vision: Paying for Likes

Here's a little video for Transparent Thursdays. 

This sort of "buying" economy for social media acceptance is real. It's been happening for years. Everybody seems to know it's wrong, yet companies continue to invest in this type of practice?  

What drives us to participate in this economy? Implied popularity? A celebrity-esque facade? 

Regardless, it's interesting to see the perspective from the other side of this market.