Don't Announce It Too Early

We're constantly in anticipation of announcements. We thrive on surprises for the most important surprises make the most interesting news. 

Right now, for example, I'm waiting for two major releases:

  1. Tesla's Model 3
  2. U.S. Jobless Claims

One is for a personal purchase, and the other is investment fodder. 

With these announcements, though, they're still exciting and relevant because they're under lock and key. Tesla has purposefully revealed nothing. Jobless claim rumors leak, but the official numbers aren't exposed until they're made public. 

We all aren't as big as Tesla, but we try to do the same thing. We do our best to garner attention by shouting about the exciting things happening in our own lives. But if it's not shocking, it's not newsworthy. 

Don't do it for the social praise. Do things for you.


It's easy to brag about signing up for a marathon, but once people acknowledge your strength for attempting it, the surprise is over. This diminishes our individual desire to carry out the things we're excited about. If the social praise was already given, we're halfway satiated. 

And that's enough for the lethargic. 

Next time you're working on something you have the utmost passion for, keep it a secret until it's ready for the world. The shock and delight of others that will come with the tangible success of accomplishment will act as a bonus. 

Completing a marathon when nobody even knew you were training for it is newsworthy. That's how you make the strongest impact amidst in the battle for attention.