Focus Your Use Cases

It's easy to say "my product can be used by anyone." 

That's not a marketing strategy. 

Every product solves a problem for its customers, but the best products solve a very particular problem for a very specific set of niche users. 

The biggest struggle for failing businesses is pinpointing those users. They market to the wrong crowds, target the wrong demographics, and ultimately run out of money before they put forth the necessary legwork to identify those key components. 

The solution?

Ask yourselves (and your ideal customers) the right questions. Not only that, but ensure you're asking THE RIGHT questions. 


The image below shows an example of what this sequence of questions might look like. Too often are companies not moving past the first few. 

A customer's need is always deeper than you might think.