First, the weather was unexpected. Then came the warning message.
We're under a tornado warning today in Florida?
How is that even possible? I didn't even expect it to rain today!
My attention span may be limited these days, but that gap is closed by speaking to my curiosity based around an urgency.
Now let's see a restaurant send me a message every time my stomach tells me it's empty. That's a need-based marketing/advertising tactic that just might change the way we make everyday decisions.