Changing Demographics

It can be a painful process to realize you've been targeting the wrong audience since launch. 

But the optimist in me looks at such pivots as a good thing. It's only strike one and you've already seen a curveball. 

You might not know what the next pitch will be, but you'll hold the bat in your hands a little bit tighter - and you'll be more apt to swing away. 

Targeting a new demographic won't be a fastball down the middle, but if you can get on base, you may be able to steal a base, and make your way around to the plate. 

It always takes a while to score, but remember that you haven't struck out yet. Never give up until someone literally takes the bat out of your hand.

Otherwise, just keep taking a pitch and get 'em next time.