Anything worth having requires sacrifice. Higher demand ultimately leads to scarcity. No matter what it is that you want, if it's exceptional, it should be hard to obtain.
- A superior product is being released... wait in line.
- The most enjoyable ride at a theme park... wait in line.
- The most sought after for-hire consultants... wait in line.
- The frantic urgency to escape danger in a crowded setting... wait in line.
It's the special treatments we get that make these scenarios less of a burden. It's the early signup, the VIP package, the fast pass, or maybe just a better plan that combats waiting.
We don't like to wait for anything anymore these days. So if you see a line, something special must be awaiting the crowd at the front of it.