I've recently become interested in the word "Fugleman."
In history, a fugleman was the individual put in front of a group of people to lead a charge. This could be to provide a demonstration for those following or to literally sacrifice him/herself during a battle.
Today, a Fugleman is essentially a CEO. It's a CEO's job to:
- Be the face of the company
- Represent a vision
- Focus on a mission
- Lead the team by example
- Take the blame for mistakes
- Sacrifice him/her reputation for the betterment of the company
This, in no way, is an exhaustive list of all the responsibilities of either a CEO or Fugleman. The list continues in perpetuity as ongoing bravery and accountability is displayed.
I just might change my business cards so that they read "Fugleman." At the very least, it will generate enough curiosity to get conversations started.