For those of you that have been followers for a while, you’ll remember how much I enjoy maintaining a diversified portfolio of work. While I usually focus on one project at a time, I typically continue mentoring entrepreneurs and investing in startups on the side.
As of today, I wanted to formalize my latest focus and explain why I’m especially excited about it.
As most of you know, I started my career in the agency world. I founded what became a full-service marketing agency while I was still in college. I thoroughly enjoyed the journey, but after several years growing the business, I thought it was time to move on. At the time, I was right. What I didn’t anticipate is that the world would pull me back in years later.
Marketing, in general, means so much to me. It’s been my livelihood throughout my entire career. I love building brands, identifying target customers, and establishing emotional connections between the two. I’ve thrived doing this in the digital world, but have hesitated to expand outside of the online realm.
My latest venture combines my love and experience for all things digital with the old school traditional media buying practices that have never ceased to move the needle for many businesses across the globe.
As of today, I’ll be working on streamlining the media buying process.
I’ll be doing so as part of the Executive team at a proven marketing agency we’re calling Order Media.
Our tag line suggests that we’re “Making Sense of Marketing Chaos.” This means much more than just understanding your marketing strategy. My ultimate goal is to make traditional marketing more approachable. I hope to build tools that will help businesses realize their ROI on all spend, and measure their acquisition costs in ways they’ve never been able to before.
I invite you to share this journey with me. Over the next few months, we’ll be building upon our own strategy and helping our clients pilot our proprietary technologies.
Then in early 2019, we expect to open the doors to all types of franchises, multi-national brands, and small businesses alike. If you’re interested in hearing more about what that could mean for your company, reach out to me via email and we’ll discuss.
Thanks to everyone for the continued support. I promise to keep you updated on all developments surrounding this venture as we continue making progress.