Archive for August, 2009
The Media vs The Marketers
For the first time in a long time, the minds of even the most brilliant marketers have been compromised. Never before could anything defeat the undeniable power of creative marketing and promotion. Never before has there been an overabundance of resources that undermined the originality of ideas. Never before has it been so possible to [...]
The Virtual Handshake
Back in the day, before the printing press, before radio, before television, and certainly before the Internet, there were only a few ways for businesses to connect with an audience. After removing these media streams, what are you left with? Word of Mouth? Referrals? Maybe some guerilla or experiential tactics if you were clever enough? [...]
Quote #2
If it doesn’t make dollars, it doesn’t make sense. document.getElementById(“post-156-blankimage”).onload();
The Law of Diversification
Investing is a lot like life. There are a lot of risks involved. The risks we take usually yield the greatest of rewards. On the other hand, they can also initiate a complete downward spiral. All experienced investors will reveal the same piece of advice to avoid the two extremes located on each side of [...]
Running a Busyness
(Not a typo) There is a reason the work that you do is called “business.” It is supposed to take the majority of your time. It’s something that most already know, but is still often overlooked. You must hustle all the time to be successful. You must put in 100% effort no matter what. Any [...]
Mistakes
Mistakes are good. Without mistakes, there can be no lessons learned. Without a learning curve, there can be no readjustment. Without readjustment, there can be no evolution. Without evolution, you are a stale company. In today’s market, a stale company is a sinking ship. So be wary of all that you do and don’t be [...]
Hiring as a Form of Advertising
(People talking) “Did you hear that Target is hiring?”… “I saw something at Barnes and Noble that said they were looking for help?” In today’s economy, an unfortunate number of people are jobless and actively seeking any type of work (technical term = unemployed). As an employer, what does this mean for you? When you [...]
Microlending – A New Way to Give Back to the Economy
Last month, I highlighted the popular lending website, Kiva.org. This week, I would like to embrace a few smaller yet similar websites – Wonga.com and Vittana.org. These websites pride themselves around the idea of helping those that don’t have the immediate resources to fulfill their goals. This newly popular microlending process is a great way [...]
Schedule Tight? Just Write on Sunday Night!
Let’s face it. Blogging can be extremely time consuming. Especially considering the fact that if your blogs are worth reading that it probably means you live a busy and fascinating life. Throughout your struggles blogging, have you been searching for a solution, or technique, on how to continue pumping out content no matter how much [...]
